Entrepreneurs and business owners work day and night to develop their product that perfectly suits their customers. But to find customers and market it aptly is the real deal. Making sure your potential customers are familiar with your product is essential. Businesses need strategies to make sure they are finding customers at a brisk rate else there are hundreds of thousands of other firms which are also selling the same product as yours.
In this blog, I will try to list 6 strategies or approaches you should adopt as they necessary for the survival of your product in a ruthless marketplace where there is no second chance.
1. Personal Branding
I am sure most of you will be a little surprised by seeing this as the number one strategy but you have to think out of the box to promote your product. So before applying any online marketing strategy, branding yourself can give you the opportunity so that more people know you trust you and will also take your company and the product you are selling seriously.
Never underestimate the power of networking and forming partnerships with people who can be instrumental in your future success. I am not talking about taking their advantage for your success but branding yourself among them so that they know you are person they can bank on. And when you’ll launch your product, you won’t have to strive that much hard to promote it.
2. Content Marketing
One of the most effective type of online marketing, original and engaging content can be the catalyst in making your product recognizable among your target market. There is a huge demand of fresh content and you can smartly market your product by offering your visitors content they are looking for. And by content, I am not restricting you for just written content. Videos, Infographics and pictures are also content which you can market easily.
Ebooks, white papers and case studies are also type of content. You don’t need use all of them. With the passage of time, you will come to know which are best for your product so you can stick to them for the marketing aspect.
3. Search Engine Optimization
This is one aspect that needs the most attention from startups/SMEs as generally they don’t have much budget to spend on PPC campaigns and other related strategies which are expensive. You can make your website or a product more visible to search engines so that people searching for the product will find your product on top of the results. It mainly depends upon the technical structure of your site and your ongoing content development strategy.
Professional search engine optimizers can make this happen and with this little extra investment, your organic search engine rank will substantially become higher.
4. Conversion Optimization
One your potential clients do visit your website and are indeed interested in your product, the next logical step is to convert them in your permanent customers. Conversion optimization helps you ensure you get more value out of each and every visitor by maximizing your rate of conversion. Sometimes this means including more conversion opportunities and improving the ones you already have.
5. Social Media
You need to put emphasis on the social media aspect it is probably the most important one. As billions of people log in and use their social media accounts, the presence of your company is very important. There is significant potential in building and maintaining a targeted audience which remain largely online and may be interested in your product too. Again the role of content comes into play and is the sole factor to attract customers in hordes. Just make sure the content is original and engaging.
6. Email Marketing
While most of you will yawn at the very sighting of this point, to some extent your boredom is justified as not many people now check their emails in the age of WhatsApp and Facebook. But if you are targeting high-end business users and some other segments, email is still effective. Employees regularly check emails on the email addresses provided by their company and that’s one area to exploit. A simple newsletter showing a new feature of your product can be instrumental in getting the extra leads through this channel which will be a bonus for any business.
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