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Vegas in Moscow

(November 2010) posted on Fri Nov 19, 2010

Moscow’s new, themed supermall features Philips LED solutions.


By Susan Conner

click an image below to view slideshow

One of the world’s largest retail sites, and the first and only of its kind in Russia, the Vegas Mall has opened in south Moscow. Developed by the Crocus Group, the mall covers 386,000 sq. meters. It includes an amusement park with an 18-meter-high observation wheel, a 19-meter tower drop ride and an ice rink.
Emin Agalarov of the Crocus Group said, “Vegas turns shopping into an exciting adventure attended with mystery and change.”
Philips’ lighting products illuminated the mall’s Ginza shopping street, which is more than 426.5 ft. long and 39.4-ft. high. Host to more than 25 luxury shops, two restaurants and a recreation area, the “street” simulates the outdoor-shopping experience indoors, with a matrix of sparkling LED lights in the ceiling to replicate a starry sky. Partnering with Turkish design and project-management firm Elemeği, a team of Philips lighting specialists from Turkey, the Netherlands and Russia produced one of the largest, permanent, indoor-lighting structures ever built.
“We had a challenging task to recreate the atmosphere of the vibrant Ginza shopping street, and to embed it congruously in the shopping mall,” said Vladimir Gabrielyan, VP and general manager of Philips Lighting in Russia, Ukraine, Belarus, Turkey, Caucasus and Central Asia. “Core LED-lighting technology enabled us to bring the most ambitious ideas to life thanks to their structural flexibility, small size and energy efficiency. As a result, we now have one of the most striking and beautiful lighting projects Philips has ever been involved in.”
To achieve the desired effect, the Philips team developed 32 separate facades in different styles, with LEDs embedded in such surfaces as perforated panels, acrylic beams, wood and metal panels, glass shutters and other materials. The lighting design aims to emphasize and highlight distinctions in each facade while maintaining a sense of a single ensemble.
Philips worked with Pharos, a supplier of advanced, lighting-control solutions, using Pharos control modules to enable continuously changing lighting patterns on 64 display surfaces.

 


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