So far, approximately 1,875 North American locations have spent an estimated $140 million on signage.
Chris Fitzgerald, the vice president for Nashville, TN-based Sign Management Consultants (SMC), had primary responsibility for overseeing the entire program in North and South America: prototyping, design engineering, the bid process, qualifying fabricators, inspecting every completed project, and, perhaps more impressively, maintaining communications with both vendors and the individual franchise owners. A detailed report could fill this entire magazine, but here, Chris outlines some of the highlights. The Holiday Inn global brand relaunch is on track to be completed this year.
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