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The Built Environment

(November 2009) posted on Mon Oct 19, 2009

How architectural signage plays a role in creating a building’s theme

By Steve Aust

click an image below to view slideshow

Developing an architectural-sign program requires a delicate balancing act for many reasons. First, many agendas often conflict with one another. Many architects erroneously believe signage defaces their masterpiece.
The end-user or his project representative, the general contractor, may relegate signage to the lower tier of priorities when crunching budgetary numbers. Local officials, who often concoct byzantine sign codes, may also not be receptive to a needed variance. Last, but not least, the environmental-graphic designer and sign fabricator routinely negotiate a minefield of codes, deadlines and budgets to deliver a satisfactory end product.
Because of the complex, intertwined nature of architectural graphics, a successful solution often requires diverse applications. Directional graphics, room-ID placards and other wayfinding play a vital role in familiarizing visitors to campus amenities, whereas exterior building graphics undertake the dual tasks of identifying the facility and providing graphic reinforcement for its architectural identity.
For this article, several component suppliers and environmental-graphics fabricators offer insights into trends, such as materials used in the market and how current and looming economic forces may impact this industry segment, as well as unique applications that underscore the diversity of architectural graphics.

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