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Testimonials at Your Service

(December 2016) posted on Mon Dec 05, 2016

Client follow-up can promote more wrap sales


By Mark Kissling

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It’s tempting to submit an invoice and sprint toward the next potential payer, but you should also follow up with all clients to collect their feedback. All too often, we hear from customers only when problems arise. When that happens, make it right and learn from the mistake. But see satisfied customers as equally useful: Their praise can become a valuable testimonial for your website and other marketing materials. (Just be sure to ask their permission first.)
Whether you’re winding down a successful job or revising an unhappy result, you can breed repeat business by gathering feedback – and these vehicles are ripe for that opportunity.


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