Staging a spectacular for the T-Mobile Arena in Las Vegas
The final channel letters were transported in sections, with each letter fabricated in two or three segments prior to final assembly. Once at the arena, the sign segments were lifted to the roof’s edge, then mounted and bolted as full letters to a steel subframe holding them vertically in place. In this installation, the steel subframe’s base consisted of a series of flat plates installed on the roof, which transferred the signage weight from the rooftop onto the building’s structural supports. “Once the letters were assembled on the steel frame, the previously installed LED modules were all linked together with quick connects allowing us to jump from letter to letter in connecting the full LED electrical system for the rooftop sign,” Kirsch said.
T-Mobile’s magenta brand color dominates each sign. “All the channel faces were made with white Lexan, with each letterface covered with a custom-made, 3M-processed, magenta-colored, opaque, perforated vinyl overlay. The channel letters were also painted magenta to match the magenta vinyl. With the perforation in effect, the channel letters were magenta during the day and white at night,” Kirsch said. T-Mobile Arena’s first roof-edge sign is directly over its front entrance facing the Strip. Its second identical closed face channel letter sign is located on the opposing roof edge directly facing I-15 and its oncoming traffic passing the back end of the arena.
The third channel letter roof set was placed flat on its back on the center of the roof. It’s intended for air traffic flying over the arena, including passenger jets and media helicopters telecasting a rooftop cut-away shot during big arena events. It can also be viewed from surrounding hotels, guaranteeing that travelers know exactly where the arena is. To extend viewing opportunities, the rooftop letters are twice the size of their companion channel letters at 20 x 14 ft., for a final assembly length of 200 ft.