How social media and the power of the internet are driving vehicle wrap trends in 2017
By Joe Holt
Pretty much everyone in our industry knows vehicle wraps are a solid advertising investment, right? If you didn’t, just do a quick internet search for “vehicle wrap advertising stats,” and you’ll see the same Outdoor Advertising Association of America (OAAA) and Traffic Audit Bureau for Media Measurement (TAB) statistics used over and over: Media targeted toward vehicle drivers and passengers reaches 95% of Americans; a single wrapped vehicle can net between 30,000 and 70,000 impressions a day; wraps cost less than a dollar per thousand impressions (CPM). The list goes on and adds up to one conclusion: Wrapping a company’s car, truck, tanker or – well, you name it – just makes sense from an advertising perspective.
A wrap, whether full or partial, can set a business apart in a crowded marketplace. It can get the business noticed, drive brand awareness and, more importantly, increase sales. And signshops across the country are cashing in, stating that vehicle wraps are on the rise. They’re also saying that customers today are better informed. They’ve done research and even know wrap options ahead of time, not to mention they expect top-notch quality, service and a lasting guarantee.
So, what’s driving this demand? The same tool that even grandmas love and cat photos dominate: Social media.
From sharing completed vehicle wrap photos on a business’ Facebook page, to viewing time-lapse wrap videos on YouTube, to following the rich and famous (and their cars) on Instagram, to bragging rights on Tumblr, the power of the Internet – and the social share – is altering the course of how clients discover wraps, how much they know about them, and how much they’re willing to pay in 2017.
GO FULL COVERAGE, OR GO HOME
“Cut lettering is so old school,” according to Becky Duke, ambassador of first impressions and product specialist at Absolute Perfection Applied Graphics in Sykesville, MD. “People are still doing it, but less and less. It’s dated. Now they all want more coverage.”
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