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Smart Signage Adapts to Potential Customers

(May 2017) posted on Wed May 10, 2017

Westfield Corp.'s (Sydney) digital media screens can track audience demographics.

By Grant Freking

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Westfield Corp. (Sydney) recently unveiled 450 modern digital media screens at 17 retail locations across the US. The 75-in., eye-level signage incorporates audio and high definition video to track the demographics and quantity of passersby. The screens measure an individual’s reaction to the signage as well as the individual’s dwell time in front of the screen.


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