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Simply Capital

(April 2017) posted on Mon Apr 10, 2017

Capital One’s LED lighting enhances the banking experience

By Louis M. Brill

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Capital One is a diversified bank that offers financial services to small businesses, consumers and commercial clients. The bank recently opened its Manhattan flagship location in Union Square with a delightful LED wall to both unify its interior banking space and act as a destination beacon to attract and engage pedestrians in visiting that branch.

Combining both form and function into a singular presence, Gilmore Group (New York City), an interdisciplinary design, branding and marketing company, enlivened the bank with unique LEDs that draw curious pedestrians and strengthen branding. The scope of the design includes an illuminated brand wall that wraps around ground-floor ATMs, then travels upward to the bank’s mezzanine level, covering this second floor wall before surging upward to stretch across the ceiling. From the ceiling, the LED panels extend out of the building and become an exterior sunshade over its entrance by day and an illuminated beacon by night. Gilmore Group conceptualized the interior, while CallisonRTKL (New York City) served as the architect of record.

Louis Lombardi, Gilmore Group’s managing partner, noted, “Our design strategy was to use light, color and motion to create a brand beacon that would draw attention to the bank. We knew LEDs would be the way to go, but rather than use the LEDs as signage to create a message center look, we decided to create a big environmental art piece that would visually engage bank customers. Not only did the LED wall create a focal point within the bank, but the bank’s floor-to-ceiling glass windows also provided a very visible street presence.”


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