Consolidation, mergers and a shifting marketplace expand signage needs.
By Bill Dundas
Sign companies are accustomed to serving a broad range of clients, but when the customer is a major healthcare provider, the project scope often includes hundreds of signs. In fact, rapid growth and structural changes within the health-care industry represent a boon to the on-premise sign industry, a trend that promises to continue in the future.
Healthcare in the US has become an economic juggernaut, experiencing much faster growth than the economy at large. In 2015, healthcare spending by the federal government totaled more than $3 trillion and accounted for more than 18% of the nation’s overall GDP. Looking forward, the International Monetary Fund’s 2015 World Economic Outlook Database forecasts that healthcare spending will grow at a rate of 6% per year during the next 10 years.
Additionally, changes occurring in the healthcare marketplace have placed greater emphasis on the costs and convenience of medical services. Besides helping boost the level of hospital construction and renovations, shifting market demands have increasingly spurred construction of community-based outpatient facilities, many of which serve as satellite treatment centers for large, urban hospitals. Like their parent facilities, each of these neighborhood clinics has significant needs for identification and wayfinding signage.
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