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Gran Formato

(June 2017) posted on Mon Jun 26, 2017

Adidas goes big with soccer advertisement in Madrid.


By Jeff Russ

click an image below to view slideshow

Adidas chose Madrid, the Spanish capital and futbol epicenter, to introduce its new line of athletic shoes – and they went big. Madrid-based sign company SANCA (sanca.es) handled the fabrication and installation of this 1,100-sq.-meter advertisement, which features prominent players Gareth Bale, Lionel Messi and Paul Pogba.


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