Simple van and truck graphics are easy and profitable, and they’re exactly what some clients want and need.
By Rob Ivers
Rob Ivers owns Rob Ivers Inc. (Raymore, MO), a vehicle-graphics and installation company. He’s installed vinyl since 1978 and taught vinyl-graphics installation since 1993. For more information, visit www.robivers.com
I respect that many of my clients prefer simple van and truck graphics over vehicle wraps. Also, municipalities need simple, low-cost vehicle identification. Others who are just starting out don’t have large advertising budgets. One customer would prefer blank trucks, but his subcontracting work requires that vehicles be identified to enter jobsites. I also have clients who would love to buy a wrap, but simply can’t afford one.
My job requires providing solutions that meet their needs. These actual jobs present various ideas that may provide easy, profitable work for you. More importantly, they meet your customers’ expectations without exceeding their budgets.
I live and work in the city of Raymore, MO, a small town that’s quickly turning into a small city. The city owns numerous cars, pickups and dump trucks, among others, used by different departments -- Public Works, Parks and Recreation, Code Enforcement, etc. They need to move new vehicles into service quickly. Our solution? A printed, black-and-white, city logo with a plotter-cut department name that’s either black or white based on the vehicle’s color.
I print the logos 12 at a time, so they’re always in stock. They work on any paint color. I never know when the city’s going to call. But, when they do, I can computer-cut department names and have them ready to install the same day. The city appreciates the simplicity, consistency, low cost and fast turnaround.
The owners of Heartland Electric, another regular client, have often said they don’t really want advertising on their trucks. Money isn’t an issue; it’s a well-established company that works on nuclear plants and other large projects. However, the jobsites where they work require vehicle identification so the guards know whom to admit. They don’t take on smaller commercial or residential jobs, so they wished to avoid fielding extra calls from the public seeking work they didn’t do.
I created a professional look that was easily recognizable on the job while keeping the graphic small and subtle to minimize attention. I “upgraded” their logo from two colors to four by creating a chiseled look for the “H” and “E” in their logo, which yielded the professional image they desired.
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