User login

Dive into Digital

(February 2017) posted on Wed Feb 22, 2017

Ready to expand into digital printing? Consider these decision steps


By Darek Johnson

click an image below to view slideshow

Digital printing can be profit-able, but it also requires patience and a full commitment to the technology, because the processes, although easily accomplished, demand a somewhat imprecise learning curve that depends on the nature of the learner. For example, visually inclined geeks, especially those familiar with Adobe software, will learn faster than novices who are unfamiliar with such systems. However, if you’re coming in cold, don’t fear your shop adopting digital printing because all the processes are based upon solid logic and easily learned by anyone who is willing to follow specific instructions.

In truth, learning the technology isn’t anything to trepidate. Instead, fear buying the wrong machine, an unrealistic view of costs vs. cash flow and an overzealous view of your market. Fortunately, these three evils are easy to avoid. Start by conducting market research to determine what type of digitally printed products are in local demand that your shop could produce and sell, which will narrow down your machine choices. Also, evaluate your local market’s willingness to pay a price that will allow your new venture to profit. Next, assess your competitive circumstances by learning if a nearby shop is producing similar print products. Consider, also, that a neighboring shop may have similar market-development ideas, so having no competition today isn’t a guarantee of none tomorrow. Remember that recognizing your competitive picture allows you to create “barriers to your competition” (usually as value-added services) as one way to retain and increase your market share.



As you can see, the process is to gather information that determines which types of machines would produce print products you can sell at a profit. More importantly, however, you’re developing a broad picture of your life with the new, high-tech print machine and determining whether you’re economically and personally companionable with such a venture.

Do this. Conduct preliminary web research and pick three print machines that might do the job you have in mind, but don’t lock down yet. Then, learn about ancillary products these print machines can make to determine if your shop could also produce and sell these products. An example would be a printer that will print signs, banners and posters, but will also print and cut product labels you could sell to local manufacturing plants.


Terms:

Comments

FARHAN says: Dive into Digital and it's requirements of time because technology become advance and advance with the passage of time. Now almost everything going towards the digital. Well! I need best essay but like ...

Dive into Digital and it's requirements of time because technology become advance and advance with the passage of time. Now almost everything going towards the digital. Well! I need best essay but like to more about digital world and i hope i will get more articles about it in coming months.

posted on: Tue, 03/14/2017 - 4:00am
skaj123 says: Well, "DIVE INTO DIGITAL" is a nice article, I need some more info your information nice and accurate but for my HighSchool DxD Season 4 ineed little more info, hope in coming few weeks i will get it ...

Well, "DIVE INTO DIGITAL" is a nice article, I need some more info your information nice and accurate but for my HighSchool DxD Season 4 ineed little more info, hope in coming few weeks i will get it from here...Overall article was help thank you..!!

posted on: Fri, 03/24/2017 - 3:59am
KimC says: Yep going digital has somehow put a toll on me, but it's inevitable not to learn the newest trend. Yes, it is true that you have to learn the basic first before going beyond but when you get the whole ...

Yep going digital has somehow put a toll on me, but it's inevitable not to learn the newest trend. Yes, it is true that you have to learn the basic first before going beyond but when you get the whole grip, it will just be like a walk in the park. The same goes with searching for some Tools That'll Help You With Your Writing Procrastination, I can easily find them online rather than in the library.

posted on: Wed, 04/12/2017 - 11:51am
FARHAN says: You said right dive into digital which is very very interesting to see here. We should go with latest technology and make sure the use of it. Some more content about it contain at topbritishessays.com ...

You said right dive into digital which is very very interesting to see here. We should go with latest technology and make sure the use of it. Some more content about it contain at topbritishessays.com and interested people must take a look of this site.

posted on: Wed, 04/19/2017 - 1:18pm
snaagar says: nicea rticle and thanx for shairing how to lucid dream tonight what causes sleep paralysis posted on: Tue, 07/04/2017 - 5:58am

Did you enjoy this article? Click here to subscribe to the magazine.