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Daktronics LED Displays Impact Chicago’s Block 37

(April 2010) posted on Mon Apr 12, 2010

LED videoscreens position Block 37 as Chicago’s vibrant shopping destination.

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Daktronics (Brookings, SD) has provided Chicago’s Block 37 with four, LED video displays. Bordered by State, Randolph, Dearborn and Washington streets, Block 37 features upscale shopping, dining and entertainment.
The four LED video displays, situated in the five-story atrium inside the Center Court of Block 37, are hung above each floor level in a stacked arrangement. Each 4 x 25-ft. board advertises videos that promote retailers and area attractions, such as the neighboring Broadway in Chicago. Footage of Lincoln Park Zoo animals and sea creatures from the Shedd Aquarium also intertwine between the advertising.


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