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SkinzWraps helps Anheuser-Busch fashion the "Light House"
By Steve Aust
With advertisers paying roughly $3 million to air a 30-second commercial during the Super Bowl, companies undertake seemingly Herculean tasks to differentiate themselves from competitors. Anheuser-Busch took a novel step to promote Bud Light by arranging for the construction made entirely from Bud Light cans and then wrapping the structure. Carpenters fashioned the “Light House” from 14,000 cans of the brew, which envelop the exterior of a Los Angeles residence. Beer-can molds decorate its interior as well.
The company hired SkinzWraps (Dallas) to “paint” the house with 2,000-sq.-ft., of digitally rendered, vinyl graphics. SkinzWraps fashioned the behemoth wrap using Avery Dennison Graphics and Reflective Products Division’s MPI 1005 Easy Apply RS air-egress media and DOL 1360 overlaminate, which it decorated using the shop’s Epson Stylus Pro GS 6000 printer. Peter Salaverry, SkinzWraps’ CEO, said, “We had to match the color and the graphics on the cans exactly.”
The commercial airs during the first quarter of Super Bowl XLIV.