LED video walls are a sure way to create a one-of-a-kind showpiece
By Laura Peters
A distinctive look is getting harder and harder to achieve using digital technology. Even the most carefully designed video wall might not capture the attention of busy people today. As a result, companies have begun to turn to an unconventional alternative: the artistic video wall. Also known as an art display wall or artistic canvas, such a wall can play a single video across all the displays for an astoundingly dramatic effect. One can also overlap displays, tilt and turn the displays in various orientations and utilize negative space (the empty space between displays) to achieve a final creation that best presents the material you’re displaying.
Dramatic video walls are popping up all over, in high-end hotels, retail stores, sports arenas, museums and universities. “For the longest time, people were moving toward bigger and bigger video walls. Now, the trend seems to be toward some-thing different, something distinctive,” said Daniel Griffin, vice president of Userful (Calgary, Alberta, Canada), a digital-signage-platform provider. Recent installations reveal how artistic walls can tell a story as an unsuspecting traveler walks through an airport, impress a person visiting an interior furnishings firm, or greet a celebrity at the world premiere for one of the most anticipated film debuts in recent history.
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