Unique and cheaper materials support signage landmarks.
By Joe Holt
You may not have thought about them recently, but you’ve definitely found value in monument signs on a weekly, if not daily, basis. Whether they’re marking the edge of a city or township, helping to distinguish and add an air of professionalism and permanency to a business, or keeping visitors to a multi-tenant property aware of important information and occupant changes, monument signs inform, delineate space and differentiate a property in the marketplace.
Even in 2017, when you’re traveling to a place you’ve never been using GPS and a real-time mapping service, you’ve most likely found yourself looking for a monument sign to indicate you’re in the right place, or to find the exact building you’re looking for. We rely on them and expect them to aid in our journey.
Because of this, nearly all business properties include some provision regarding monument signs, and within every state, city, county, or particular property, there are rules and regulations concerning sign height, materials, build structure and placement.
The following case studies represent a small sampling of the types of monument signs that inform, delineate space and differentiate a property in the marketplace, as well as the challenges signmakers faced in producing them around the country.
TALK OF THE TOWN
Founded in Tyrone, GA in 2001, A Sign Group (ASG) specializes in custom fabrication, in-house design, permitting and installation of a range of products, including monuments, entrances, streetscapes and dimensional signs. “We excel at creating larger exterior signage and lighted signs,” said Jacob Wolfe, ASG’s owner, “especially in blurring the line between synthetic and real materials.”
As clients across the nation are becoming more budget-conscious and material-savvy, many sign companies are turning to synthetics –in this case, foam – in combination with brick-and-mortar materials, to create less expensive, lower maintenance, longer lasting designs.
When the Town of Tyrone contacted ASG to produce two municipal monument signs identifying the north and south city limits as a DOT project, it required levels of clearance beyond the norm from the municipality and its engineers, including site location, material selection and crash-impact requirements. Thankfully, not only does using foam save money and maintenance time, it’s impact resistant and carries a higher safety rating than standard masonry. It’s why more towns and cities are beginning to demand it, Wolfe noted.
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